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Digital Strategist

Brooklyn Digital Foundry is a brand, web, and content agency that helps clients change how they use digital platforms and how they engage their audiences. We’re a small, skilled crew making a big impact for great clients.

We’re looking for a strategist eager to dive into tightly knit, integrated teams with producers, designers, and developers. Together, you’ll balance the needs of clients and users to create visually-dynamic and user-centered interactive experiences.

If you bring a genuine passion for digital, have a serious drive to always improve, and are ready to get to work – let us know.

Qualifications

  • 1-3 years of experience in strategy or user experience roles required; digital agency experience preferred
  • Bachelor’s degree in related field or certificate in user research, user experience, or interaction design required
  • Extensive knowledge of digital products and the digital marketing landscape required, in particular deep knowledge of best practices for web (.i.e. responsive web design, modular design)
  • Advanced understanding of Google Analytics, Google Event Tracking, and Google Tag Manager
  • Experience with multivariate and A/B testing tools preferred
  • Experience refining information architecture and creating sitemaps and low-fidelity wireframes
  • Experience leading client workshops and presenting recommendations to internal teams and clients
  • Basic understanding of data architecture within content management systems and customer relationship management systems
  • Basic understanding of HTML, CSS and JavaScript and how APIs function
  • Understanding of brand strategy principles such as positioning, values, tone and voice; experience crafting brand identity deliverables preferred


Responsibilities

  • Create insight-driven, results-centered strategies for web, from initial research to brainstorming, wireframing, design, and production
  • Perform detailed evaluation of client's business environment including stakeholder needs, capabilities, content audits, comparative audits, feature lists, target goals, and trend analyses to identify unique market opportunities and threats
  • Support projects with consumer research, market research, key performance indicators, user tests, online surveys, sitemaps, case studies and more
  • Ensure integrity of internal and external project briefs, and facilitate smooth handoffs to both client and internal team
  • Structure and present recommendations to studio teams and clients for approval, advise on active and anticipated client engagements for missed opportunities
  • Optimize final product for SEO, and for functionality based on A/B Testing, usertesting.com, and other opportunities
  • Provide strong editorial point of view for copywriting
  • Be curious! Scour culture for new and amazing uses of technology, data and design to create unparalleled experiences. Share knowledge within and beyond our team


To apply, please send your resume to careers@brooklynfoundry.com. Other materials such as professional websites, portfolios, and work examples are appreciated.