Cardozo Law has been on an upward trajectory, rising 20 spots in the U.S. News & World Report rankings. Now is the time for the school to shine. Our website redesign makes sure Cardozo can market their strengths effectively, recruit high caliber students, and raise the esteem of the school amongst their peers.
Cardozo School of Law A renewed website for a school on the rise.
Section 1.Not your grandfather’s law school.
Despite positive trends in reaching new audiences, the previous site failed to make a positive impression. In interviews, students and faculty described the school as innovative, nimble, and youthful. We captured that essence through a bold, dynamic design that expresses confidence and energy to match their premier New York City location.
Section 2.Helping people find the content they need.
Cumbersome navigation and a forest of internally facing content had hijacked the site, hindering its primary purpose as a marketing tool.
After working with stakeholders to define priorities and outline primary audiences, we created user flows, audited the existing content, referenced analytics, and ran testing. With some serious scrubbing, a fresh site map, and new navigation, the site speaks directly to prospective students.
Section 3.Showcasing the strengths of faculty members.
Students and alumni love Cardozo's accomplished, supportive faculty, and the school benefits from how committed these educators are to their online presence. We made it easy to find faculty members through a searchable, filterable database.
Faculty-specific profile pages serve as an elevated CV where audiences can discover faculty credentials, accomplishments, and scholarly work.
