SO-IL: New Museum

Conveying vision, channeling character.

Our latest collaboration with SO-IL supported their design pitch for the New Museum’s expansion. The video covers a lot of ground – highlighting the firm’s inspiration and process, illustrating their dynamic solution, and touring the full expansion.


Video Production

CGI & 3D Renderings

We combined stop-motion photography, scale models, and integrated motion graphics to capture the ethos of the Museum’s legacy in Manhattan’s Bowery area while paying homage to the playful, daring nature of SO-IL’s portfolio.