Designtex Celliant Charging stations, for people.

1792 02b Designtex Celliant 06 Hero Bench 015 s RGB min

Services

Research & strategy
Branding
Messaging & Copy
User Experience
Web Design
Development
Campaign & Digital Advertising
Print Collateral

Designtex is a longstanding leader in textile design and manufacturing, but their latest innovation feels more like magic. Designtex Celliant is a new fabric backing clinically proven to harness a person's natural energy, returning it to their body and improving their wellbeing.

To lay the foundation for a full product launch, we dove into the technical details of the product and Designtex's marketing strategy. Insights gleaned from that research helped us introduce the product through a carefully crafted narrative, build a sales funnel through an informative microsite, and increase awareness via campaign elements including video assets, social clips, and display pieces for showroom and trade events.

Section 1.Capturing the imagination

Designtex needed to reach a diverse audience of B2B buyers – architects, interior designers, and other industry professionals. To spark their interest, we distilled complex science and technology into a provocative headline that heralds a new wellness movement for the textile field.

Section 2.A simple introduction

Once we had a prospect’s attention, we built the story through straightforward language – always paired with product validation points and opportunities to dive into the technical context.

Section 3.Making science easy

Step-by-step animations and friendly graphic treatments walk buyers through key concepts – how it’s made, how it works, and proof points like clinical studies and other applications of Celliant already in the marketplace.