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GiveDirectly

Big data meets big impact.

We collaborated with the trail-blazing aid organization GiveDirectly to showcase their innovative direct-to-recipient funding model. Our team designed a no-frills aesthetic to convey their focus on maximizing the percentage of donated funds delivered to recipients, and we created a website that highlights their commitment to radical transparency.

Services

Research & Strategy

Branding

Web Design

Development

Real-time, data-driven content.

To present GiveDirectly's transparency, we integrated live data feeds to produce up-to-the-moment infographics on everything from field-office performance to recipient comprehension. Even when the results aren't flattering, the organization shares outcomes.

02 Home Give Directly

Great design expands and engages a donor base.

Working closely with the GiveDirectly team, we identified an opportunity to dramatically boost online giving. We streamlined the donation form through a highly iterative, test-driven process to ensure optimal flow. The entire site invites visitors to get informed, understand impact, and join in reshaping effective, international giving.

Givedirectly Stats

Making impact visible.

We didn't stop at making the content super-accessible. Working closely with the GiveDirectly team to understand their audience, we shaped and streamlined the donation form through a highly iterative, test-driven process to ensure optimal flow. Since the November 2014 launch, the site has received over $1,000,000 in donations, at nearly 5x the median online revenue for the Disaster & International Relief nonprofit vertical.

Mobile phone frame
04 Mobile Give Directly
Mobile phone frame
05 Mobile Give Directly
Mobile phone frame
06 Mobile Give Directly

Similar, but different

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Ready to talk?

Brian Lemond, Managing Partner

lemond@brooklynfoundry.com