Savills is a global real estate powerhouse. Looking for an edge in a crowded commercial real estate marketplace, Savills North America asked us to reinvent how they approach brand, digital, and content.
Through research, interviews, surveys, and workshops we helped Savills see their advantages clearly, then reimagined their brand communications and digital platforms, inviting clients and talent to see how Savills brings together deep experience and integrated services to help companies grow and people thrive.
Savills Commercial real estate, unlocked.
Section 1.Putting people first
We re-centered the Savills brand strategy around the idea that modern commercial real estate is about people – not rentable square feet. The new messaging focused on how Savills weaves together global reach, local expertise, diverse services, and data-driven insights to help clients achieve more.
Next, we decoupled their communications strategy from their organizational structure, creating the freedom to develop a fresh approach centered on what audiences want. This allowed us to re-categorize services for easy digestion, bringing formerly siloed offerings into inclusive, easy-to-understand groups – so existing clients would see services more holistically and new clients could quickly see the full value Savills delivers.
Creating the hook
By pairing iterative generation with sentiment and preference tests for leading options, we produced and validated a new tagline that expresses the powerful integration of people and platform.
Section 2.Powering digital performance
We analyzed the Savills North America website’s structural anatomy, partnering with Savills’ UK-based global technology team to design targeted edits and new features calibrated to deliver cost-effective performance improvements.
At the same time, we refactored the site’s information architecture – inviting visitors to see their needs front and center – then redesigned the experience of the site to match the dynamic, progressive perspective of the company.
Finding the new voice
Our strategists interviewed subject matter experts across every Savills department and service line, then translated our findings into writing that captured their unique process and deep experience, while conveying the human touch they bring to client partnerships.
Section 3.Tailoring outreach, building awareness
Across numerous campaigns, we’ve helped Savills lean into their competitive advantages – popping the iconic Savills logomark into 3D to highlight the vibrant, creative energy Savills brings, and showcasing Savills’ pioneering expertise on neurodiversity in the workplace.
Driven by data
We rigorously tested leading concepts individually and comparatively, helping the marketing and executive teams make smarter, faster decisions.
Section 4.The partnership continues
Four years into our relationship, we’re excited to continue supporting the Savills team across their most important subsidiaries and initiatives.
Advancing through technology
To help Savills Digital Services tell the story of their innovative Knowledge Cubed technology platform, we scripted and produced a multichannel video suite.
