Swiftscore Better, faster teacher evaluation

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Services

  • Product & platform strategy

  • Messaging & Copy

  • Brand development

  • Website Design & Development

Swiftscore’s breakthrough AI tech and domain expertise powered fast early adoption by districts and schools looking to move evaluation beyond compliance. Partnering with us brought the brand clarity, platform maturity, and systems they need to unlock enterprise scale.

  • 3 mo to full rebrand

  • 20+ features shipped

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Section 1.Building trust

Buyers of education technology move slowly and avoid risk. We’re helping Swiftscore signal maturity through lean, consistent, compelling brand presentation and a seamless, feature-rich platform experience that tells procurement teams this is a product that drives outcomes for administrators, educators, and students.

Positioning beyond the deck

As Swiftscore outgrew its early brand, we responded to inputs from the field to help them move beyond message drift and inconsistent, predictable design choices. The new, aligned brand speaks to administrators focused on ROI, educators seeking actionable insights, and partners driving implementation.

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Clarity that sticks

With clear guidelines and a powerful messaging framework the new brand also resonates with Swiftscore’s institutional buyers, investors, and internal team – reducing friction in sales cycles, sparking interest, and speeding adoption.

The Foundry team has been indispensable to our growth. The brand clarity and product discipline they've brought have measurably increased our credibility with district buyers, and the strategic partnership they provide helps us navigate new challenges as we grow.

Photo of Will Krasnow
Will Krasnow CEO, Swiftscore
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Section 2.Scaling without breaking

Moving fast risks fragmentation. Swiftscore needed mature brand and product infrastructure to ship quickly and sustain momentum, avoiding inconsistency and bottlenecks.

Brand systems

We created a living brand system – verbal toolkits, visual principles, component libraries, and a host of brand applications to empower Swiftscore’s team to continue moving at startup speed as they grow. The system is designed for evolution, allowing new features and touchpoints to roll out without slowing development or requiring founder oversight.

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Product evolution

We’re embedded into Swiftscore’s product team, providing ongoing, embedded strategy and UX partnership to ensure new capabilities strengthen the user experience and power performance. Together, we’re redesigning critical touchpoints and rolling out new feature suites.

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Section 3.Staying ahead

We work as an extension of Swiftscore’s leadership team – advising on market position, participating in strategic planning, providing governance as new partners are onboarded, and helping navigate key inflection points. At every point, we leverage data and field insights to drive business value.

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Preparing for what’s next

Whether a funding round, new strategic partnerships, or acquisition conversations, Swiftscore has the story and systems to win their market.

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